Bloom's power plant in a box? (FAQ)

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Bloom's power plant in a box? (FAQ)
"... the goal is to get businesses, and eventually consumers, off the transmission line grid and deliver power at a much lower cost with zero emissions.
What is the Bloom box? It's a fuel cell. While that's nothing new--as Greentech Media editor Michael Kanellos says, fuel cells have been around since the 1800s--it's Bloom Energy's secret sauce that makes it special...."
Reference: cnet.com